Abstract: A person’s capability to manage his personal finance has become important in today’s world. Majority of the educated young Indians do not use modern financial market instruments. They have to become more aware about the dynamics of the financial world. The present study is an attempt to analyze the status of investment behavior with two antecedents namely socio demographic characteristics and personal finance knowledge. A sample of 325 educated youth was studied to understand the role of identified antecedents on investment behaviour. To analyse the collected data, descriptive statistics, independent sample t-test ,one-way analysis of variance (ANOVA) and Pearson’s correlation coefficient have been used. The study concluded that the investment behaviour is influenced by their sociodemographic characters and the objective of saving and selection investment avenues is observed to have a negative impact.